GIVING TRANSPARENCY

How much do "give back" brands really give? The answer will surprise you

Most brands won't share the number. We checked dozens of animal brands and found what your purchase actually gives — and the math is shocking.

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The All The Fauna Blog

Stories, guides and resources for animal lovers who shop with purpose.

Black cat sitting by a window, debunking black cat adoption myths
cats Companion Animals
7 Black Cat Adoption Myths, Debunked by Real Shelter Data

Do black cats really get adopted less? We checked 7 common black cat adoption myths against real shelter data and peer-reviewed research.

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Kittens in a cardboard box on a window sill during kitten season
cats Companion Animals kittens
What Is Kitten Season? Why Shelters Overflow Every Spring and Summer
Every spring, shelters get flooded with orphaned kittens almost overnight. Here's the biology behind kitten season, and how you can help.
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Ear-tipped community calico cat resting on a sidewalk after TNR
cats Companion Animals Rescue TNR
6 Myths About Trap-Neuter-Return (TNR) for Cats, Debunked

Is trap-neuter-return actually effective, or even legal? We checked the real studies and state laws behind six common TNR myths.

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Woman relaxing on the couch with her cat, surrounded by cat mom gift ideas
cats Companion Animals
Best Cat Mom Gifts Under $40 (2026)
7 real cat mom gifts under $40, from a $16 Siamese mug to a cat-safe houseplant, plus how to check any brand's cause claim before you buy.
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Animal shelter staff and volunteers caring for adoptable pets
cats dogs shelters
Why Do Animal Shelters Euthanize Healthy, Adoptable Pets?
Shelters euthanize healthy, adoptable pets mainly due to overcrowding and underfunding, not unadoptability. Here is what the data actually shows.
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Cozy blanket and mug by a window, a sympathy gift idea for pet loss
cats Companion Animals dogs
Best Sympathy Gifts for Pet Loss: Gentle, Thoughtful Ideas
Thoughtful, low-pressure sympathy gift ideas for pet loss, from a handwritten card to a cozy blanket or a donation in the pet's name.
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Rows of dogs in kennels at an overcrowded animal shelter
cats dogs Rescue Shelters
Why Are Animal Shelters So Full Right Now? The Real Data Behind the 2026 Crisis
5.8 million pets entered US shelters in 2025, but only 4.2 million were adopted. Here is the real data behind the ongoing capacity crisis.
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Cat dad holding a mug with his cat, gift ideas that give back to rescues
Cats Companion Animals
Best Cat Dad Gifts He'll Actually Use (2026)
6 real cat dad gifts from a $16 mug to a $36 tee, plus practical picks like an automatic feeder and a cat tree.
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Cat surrounded by cat-themed gift ideas that give back to rescues
cats Companion Animals
Best Gifts for Cat Lovers in 2026, Plus How to Check Any Cat Charity Claim
8 real gifts for cat lovers, from a $19 mug to a $29 tee, plus how to check any cat charity's numbers before you buy or give.
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